Our Vision

A world in which women no longer doubt themselves

Our Mission

To empower women to get out there and do what they love by giving them the confidence they need and swimwear they can rely on.

Read more about Sensi here.

Our #1 goal is to make the world’s raddest swimsuits. Designed by a professional kiteboarder with action in mind, everything we make is tested and refined to perform. We utilize high-quality, UPF 50+, recycled fabrics from Spain, Italy and the US, which are designed to hold up over time. We produce in the USA with quality seamstresses. We make bikinis you can wear with true confidence.

Shop All Swim

We run the world! And we want to see more women out there charging. Besides designing empowering swimwear, we give our customers actionable tools to up-level their thinking, build confidence and try new things. This big, beautiful life is meant to be lived and we do so with an open heart, an adventurous spirit and a smile on our faces. When all else fails, we laugh and have a margarita.

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We fiercely want to protect the places we play and our home, Mother Earth. That’s why we use recycled packaging, compostable poly bags and hygienic liners, incorporate recycled fabrics into our suits, and make our products in the USA. We're also a 1% for the Planet member and donate 1% of sales to environmental causes.

Read more about our environmental commitment.